Liyong WANG

Researcher Profile and Settings

Profile & Settings

Research funding number:70772466

Education

•   2012 04  - 2015 03 , Otaru University of Commerce

Degree

• PhD in Commercial Science(Otaru University of Commerce)

Association Memberships

• EUROPEAN ACADEMY OF ADVERTISING
• AMERICAN ACADEMY OF ADVERTISING
• JAPAN ACADEMY OF ADVERTISING
• JAPAN SOCIETY OF MARKETING & DISTRIBUTION
• Travel and Tourism Research Association
• JAPAN SCHOLARLY ASSOCIATION FOR ASIAN MANAGEMENT

Academic & Professional Experience

•   2018 04 ,  - 現在, Otaru University of Commerce, Department of Commerce, Associate Professor
•   2015 04 ,  - 2018 03 , Otaru University of Commerce, Department of Commerce, Research fellow

Research Activities

Research Areas

• Humanities & social sciences, Commerce, Marketing

Research Interests

Tourism marketing, International advertising, Global marketing

Published Papers

• From co-creation to co-destruction-Perceptions of the role of other tourists in creating the tourism experience among Chinese visitors to Japan
  Xing Han, Carolus Praet, Liyong WANG, INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019, INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019, 10 , Refereed
• The role of social interaction in tourism co-creation- A qualitative study of Chinese visitors to Japan
  Han, Xing, Praet, Carolus, Wang, Liyong, The 8th Advances in Tourism Marketing Conference, The 8th Advances in Tourism Marketing Conference, 09 , Refereed
• Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
  Wang, Liyong, Praet, Carolus, The 8th Advances in Tourism Marketing Conference, The 8th Advances in Tourism Marketing Conference, 09 , Refereed
• The role of social interaction in the co-creation of tourist experiences: A literature review
  Han, Xing, Praet, Carolus, Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
• The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
  Han, Xing, Praet, Carolus, Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
• Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
  Han, Xing, Praet, Carolus, Wang, Liyong, Proceedings of the 17th International Conference on Research in Advertising (ICORIA), Proceedings of the 17th International Conference on Research in Advertising (ICORIA), 06 , Refereed
• Message Strategy Typologies: A Review, Integration, and Empirical Validation in China
  Wang, Liyong, Praet, Carolus, Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany, Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany, 201 - 213, 01 , Refereed
• Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
  Carolus L. C. Praet, Gotoh, Hideyuki, Miyazaki, Yoshihisa, Lee, Jemin, Liyong Wang, Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations, Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations, 120 - 135, 11 , Refereed
• How Informative Are Chinese Television Commercials?
  Wang, Liyong, Praet, Carolus, Advances in Advertising Research, Vol. V, Banks, Ivana B.,_De Pelsmacker, Patrick,_Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, Advances in Advertising Research, Vol. V, Banks, Ivana B.,_De Pelsmacker, Patrick,_Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, 115 - 128, 01 , Refereed
• A Review and Integration of Message Strategy Typologies
  Wang, Liyong, Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, 06 , Refereed
• Cultural Values in Chinese Television Advertising
  Wang, Liyong, Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, 06 , Refereed
• Informativeness of Chinese Television Advertising: A Content Analysis
  Wang, Liyong, Praet, Carolus, Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia, Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia, 06 , Refereed
• Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong, Praet, Carolus, Proceedings of the 63 National Conference of JSMD, Proceedings of the 63 National Conference of JSMD, 157 - 169, 05
• Value Appeals Reflected in Chinese Car Commercials: A Content Analysis
  Wang, Liyong, Praet, Carolus, Advances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, Advances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, 245 - 259, 05 , Refereed
• Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong, Praet, Carolus, Proceedings of the 11th International Conference on Research in Advertising (ICORIA), s.l., Stockholm, Sweden, Proceedings of the 11th International Conference on Research in Advertising (ICORIA), s.l., Stockholm, Sweden, 06 , Refereed

Conference Activities & Talks

• Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
  Liyong WANG, The 8th Advances in Tourism Marketing Conference,   2019 09 05
• A Literature Review of Information Content and Cultural Value Appeals Manifest in Chinese Advertising
  Liyong WANG, The 12th International Triangle Symposium,   2018 10 12 , 招待有り
• An Empirical Study of Message Strategies in Chinese Television Advertising
  Wang, Liyong, The 64th National Conference,   2014 06 , JSMD
• A Review and Integration of Message Strategy Typologies
  Wang, Liyong, The 13th International Conference on Research in Advertising (ICORIA),   2014 06 , European Advertising Academy
• Cultural Values in Chinese Television Advertising
  Wang, Liyong, The 13th International Conference on Research in Advertising (ICORIA),   2014 06 , European Advertising Academy
• A Review and Integration of Message Strategy Typolog
  Wang, Liyong, The 44th National Conference,   2013 10 , JAA
• Informativeness of Chinese Television Advertising: A Content Analysis
  Wang, Liyong, The 12th International Conference on Research in Advertising (ICORIA),   2013 06 , European Advertising Academy
• Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong, The 63th National Conference,   2013 05 , JSMD
• Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong, The 11th International Conference on Research in Advertising (ICORIA),   2012 06 , European Advertising Academy

Research Grants & Projects

• The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
  MEXT, Grants-in-Aid for Scientific Research - KAKENHI Scientific Research (C),   2018 04  - 2021 03
• An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
  MEXT, Grants-in-Aid for Scientific Research - KAKENHI Scientific Research (C),   2018 04  - 2021 03

Educational Activities

Teaching Experience

• Glocal Fieldwork, Otaru University of Commerce
• Glocal Seminar 4, Otaru University of Commerce
• Glocal Seminar 3, Otaru University of Commerce
• Glocal Seminar 2, Otaru University of Commerce
• Introduction to Glocal Management, Otaru University of Commerce
• Global Marketing Strategy, Otaru University of Commerce
• Japanese Companies in Global Business, Otaru University of Commerce
• Marketing Strategy in Asia and Pacific, Otaru University of Commerce
• Introduction to Japanese Management, Otaru University of Commerce

Other

researchmap

https://researchmap.jp/wangly