Researcher Database

Liyong WANG

Department of Commerce Associate Professor
Last Updated :2021/01/24

Researcher Information

Affiliation

    Department of Commerce

Job Title

  • Associate Professor

Degree

  • PhD in Commercial Science(Otaru University of Commerce)

Research funding number

  • 70772466

ORCID ID

J-Global ID

Research Interests

  • Tourism marketing   International advertising   Global marketing   

Research Areas

  • Humanities & social sciences / Commerce / Marketing

Academic & Professional Experience

  • 2018/04 - Today  Otaru University of CommerceDepartment of CommerceAssociate Professor
  • 2017/04 - 2018/03  Otaru University of CommerceFaculty of Commerce非常勤講師
  • 2015/04 - 2018/03  Otaru University of CommerceDepartment of CommerceResearch fellow

Education

  • 2012/04 - 2015/03  Otaru University of Commerce  大学院  PhD in Commercial Science

Association Memberships

  • Japan Marketing Academy   JAPAN ACADEMY OF ADVERTISING   JAPAN SOCIETY OF MARKETING & DISTRIBUTION   Travel and Tourism Research Association   JAPAN SCHOLARLY ASSOCIATION FOR ASIAN MANAGEMENT   

Published Papers

  • Xing Han; Carolus L. C. Praet; Liyong Wang
    Tourism Planning & Development 2021 [Reviewed]
     Scientific journal
  • From co-creation to co-destruction-Perceptions of the role of other tourists in creating the tourism experience among Chinese visitors to Japan
    Xing Han; Carolus Praet; Liyong WANG
    INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019 2019/10 [Reviewed]
     International conference proceedings
  • The role of social interaction in the co-creation of tourist experiences: A literature review
    Han, Xing; Praet, Carolus; Wang, Liyong
    Travel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
     International conference proceedings
  • The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
    Han, Xing; Praet, Carolus; Wang, Liyong
    Travel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
     International conference proceedings
  • Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
    Han, Xing; Praet, Carolus; Wang, Liyong
    Proceedings of the 17th International Conference on Research in Advertising (ICORIA) 2017/06 [Reviewed]
     Scientific journal
  • Message Strategy Typologies: A Review, Integration, and Empirical Validation in China
    Wang, Liyong; Praet, Carolus
    Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany 201 - 213 2016/01 [Reviewed]
     Scientific journal
  • Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
    Carolus L. C. Praet; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang
    Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations 120 - 135 2015/11 [Reviewed]
     Scientific journal
  • Liyong Wang; Carolus L. C. Praet
    ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING GABLER VERLAG/SPRINGER FACHMEDIEN 115 - 128 2015 [Reviewed]
     International conference proceedings
  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong; Praet, Carolus
    Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands 2014/06 [Reviewed]
     Scientific journal
  • Cultural Values in Chinese Television Advertising
    Wang, Liyong; Praet, Carolus
    Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands 2014/06 [Reviewed]
     Scientific journal
  • Informativeness of Chinese Television Advertising: A Content Analysis
    Wang, Liyong; Praet, Carolus
    Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia 2013/06 [Reviewed]
     Scientific journal
  • Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong; Praet, Carolus
    Proceedings of the 63 National Conference of JSMD 157 - 169 2013/05 Scientific journal
  • Value Appeals Reflected in Chinese Car Commercials: A Content Analysis
    Wang, Liyong; Praet, Carolus
    Advances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany 245 - 259 2013/05 [Reviewed]
     Scientific journal
  • Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong; Praet, Carolus
    Proceedings of the 11th International Conference on Research in Advertising (ICORIA), s.l., Stockholm, Sweden 2012/06 [Reviewed]
     Scientific journal

Conference Activities & Talks

  • Liyong Wang
    The 14th International Triangle Symposium  2020/11
  • Liyong WANG
    The 8th Advances in Tourism Marketing Conference  2019/09
  • 王 力勇
    道新ぶんぶんクラブ「時代がよめる経済・ビジネス講座」  2019/08
  • A Literature Review of Information Content and Cultural Value Appeals Manifest in Chinese Advertising
    Liyong WANG
    The 12th International Triangle Symposium  2018/10  DUFE
  • 中国テレビ広告における価値訴求に関する研究
    王力勇
    日本広告学会関東部会  2014/09  千葉商科大学、東京
  • An Empirical Study of Message Strategies in Chinese Television Advertising
    Wang, Liyong
    The 64th National Conference  2014/06  Hitotsubashi University, Tokyo  JSMD
  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong
    The 13th International Conference on Research in Advertising (ICORIA)  2014/06  Amsterdam, Netherlands  European Advertising Academy
  • Cultural Values in Chinese Television Advertising
    Wang, Liyong
    The 13th International Conference on Research in Advertising (ICORIA)  2014/06  Amsterdam, Netherlands  European Advertising Academy
  • Informativeness of Chinese Television Advertising
    王力勇
    第7回東アジア3大学国際シンポジウム  2013/10  小樽  小樽商科大学
  • A Review and Integration of Message Strategy Typolog
    Wang, Liyong
    The 44th National Conference  2013/10  Kyushu Sangyo University, Fukuoka  JAA
  • 中国におけるテレビ広告の情報性に関する実証研究
    王力勇
    日本商業学会北海道部会  2013/07  小樽商科大学、札幌
  • Informativeness of Chinese Television Advertising: A Content Analysis
    Wang, Liyong
    The 12th International Conference on Research in Advertising (ICORIA)  2013/06  Zagreb, Croatia  European Advertising Academy
  • Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong
    The 63th National Conference  2013/05  Ritsumeikan University, Kusatsu  JSMD
  • Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong
    The 11th International Conference on Research in Advertising (ICORIA)  2012/06  Stockholm, Sweden  European Advertising Academy

Research Grants & Projects

  • The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
    Japan Society for the Promotion of Science:Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
    Date (from‐to) : 2018/04 -2021/03 
    Author : プラート カロラス; 鈴木 和宏; 王 力勇
  • An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
    Japan Society for the Promotion of Science:Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
    Date (from‐to) : 2018/04 -2021/03 
    Author : Liyong Wang; Carolus Praet

Teaching Experience

  • Glocal FieldworkGlocal Fieldwork Otaru University of Commerce
  • Glocal Seminar 4Glocal Seminar 4 Otaru University of Commerce
  • Glocal Seminar 3Glocal Seminar 3 Otaru University of Commerce
  • Glocal Seminar 2Glocal Seminar 2 Otaru University of Commerce
  • Introduction to Glocal ManagementIntroduction to Glocal Management Otaru University of Commerce
  • Global Marketing StrategyGlobal Marketing Strategy Otaru University of Commerce
  • Japanese Companies in Global BusinessJapanese Companies in Global Business Otaru University of Commerce
  • Marketing Strategy in Asia and PacificMarketing Strategy in Asia and Pacific Otaru University of Commerce
  • Introduction to Japanese ManagementIntroduction to Japanese Management Otaru University of Commerce

Academic Contribution

  • 受託事業「小樽天狗山SNS等調査業務委託」
    Date (from-to) :2019/04/01-2020/03/31
    Type: Academic research
    Organizer, responsible person: 中央バス観光開発株式会社

Other link

researchmap



Copyright © MEDIA FUSION Co.,Ltd. All rights reserved.