Liyong WANG

Faculty
Department of Commerce
PositionAssociate ProfessorMail
BirthdayWebsite
TEL(代表)0134-27-5206
Message
Last Updated :2019/09/20

Researcher Profile and Settings

Profile & Settings

    Research funding number:70772466

Education

  •   2012 04  - 2015 03 , Otaru University of Commerce, PhD in Commercial Science

Degree

  • PhD in Commercial Science(Otaru University of Commerce)

Association Memberships

  • Travel and Tourism Research Association
  • JAPAN SCHOLARLY ASSOCIATION FOR ASIAN MANAGEMENT
  • EUROPEAN ACADEMY OF ADVERTISING
  • AMERICAN ACADEMY OF ADVERTISING
  • JAPAN ACADEMY OF ADVERTISING
  • JAPAN SOCIETY OF MARKETING & DISTRIBUTION

Academic & Professional Experience

  •   2018 04 ,  - 現在, Otaru University of Commerce, Department of Commerce, Associate Professor
  •   2015 04 ,  - 2018 03 , Otaru University of Commerce, Department of Commerce, Research fellow

Research Activities

Research Areas

  • Management, Commerce, Marketing

Research Interests

    Tourism marketing, International advertising, Global marketing

Published Papers

  • Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
    Wang, Liyong; Praet, Carolus, The 8th Advances in Tourism Marketing Conference, 09 , Refereed
  • The role of social interaction in tourism co-creation- A qualitative study of Chinese visitors to Japan
    Han, Xing; Praet, Carolus; Wang, Liyong, The 8th Advances in Tourism Marketing Conference, 09 , Refereed
  • The role of social interaction in the co-creation of tourist experiences: A literature review
    Han, Xing; Praet, Carolus; Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
  • The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
    Han, Xing; Praet, Carolus; Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
  • Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
    Han, Xing; Praet, Carolus; Wang, Liyong, Proceedings of the 17th International Conference on Research in Advertising (ICORIA), 06 , Refereed
  • Message Strategy Typologies: A Review, Integration, and Empirical Validation in China
    Wang, Liyong; Praet, Carolus, Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany, 201 - 213, 01 , Refereed
  • Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
    Carolus L. C. Praet; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang, Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations, 120 - 135, 11 , Refereed
  • How Informative Are Chinese Television Commercials?
    Wang, Liyong; Praet, Carolus, Advances in Advertising Research, Vol. V, Banks, Ivana B.,_De Pelsmacker, Patrick,_Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, 115 - 128, 01 , Refereed
  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong; Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, 06 , Refereed
  • Cultural Values in Chinese Television Advertising
    Wang, Liyong; Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, 06 , Refereed
  • Informativeness of Chinese Television Advertising: A Content Analysis
    Wang, Liyong; Praet, Carolus, Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia, 06 , Refereed
  • Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong; Praet, Carolus, Proceedings of the 63 National Conference of JSMD, 157 - 169, 05
  • Value Appeals Reflected in Chinese Car Commercials: A Content Analysis
    Wang, Liyong; Praet, Carolus, Advances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, 245 - 259, 05 , Refereed
  • Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong; Praet, Carolus, Proceedings of the 11th International Conference on Research in Advertising (ICORIA), s.l., Stockholm, Sweden, 06 , Refereed

Conference Activities & Talks

  • Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
    Liyong WANG, The 8th Advances in Tourism Marketing Conference,   2019 09 05
  • A Literature Review of Information Content and Cultural Value Appeals Manifest in Chinese Advertising
    Liyong WANG, The 12th International Triangle Symposium,   2018 10 12 , 招待有り
  • An Empirical Study of Message Strategies in Chinese Television Advertising
    Wang, Liyong, The 64th National Conference ,   2014 06 , JSMD
  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong, The 13th International Conference on Research in Advertising (ICORIA),   2014 06 , European Advertising Academy
  • Cultural Values in Chinese Television Advertising
    Wang, Liyong, The 13th International Conference on Research in Advertising (ICORIA),   2014 06 , European Advertising Academy
  • A Review and Integration of Message Strategy Typolog
    Wang, Liyong, The 44th National Conference,   2013 10 , JAA
  • Informativeness of Chinese Television Advertising: A Content Analysis
    Wang, Liyong, The 12th International Conference on Research in Advertising (ICORIA),   2013 06 , European Advertising Academy
  • Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong, The 63th National Conference ,   2013 05 , JSMD
  • Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong, The 11th International Conference on Research in Advertising (ICORIA),   2012 06 , European Advertising Academy

Research Grants & Projects

Educational Activities

Teaching Experience

  • Glocal Fieldwork, Otaru University of Commerce
  • Glocal Seminar 4, Otaru University of Commerce
  • Glocal Seminar 3, Otaru University of Commerce
  • Glocal Seminar 2, Otaru University of Commerce
  • Introduction to Glocal Management, Otaru University of Commerce
  • Global Marketing Strategy, Graduate School, Otaru University of Commerce
  • Japanese Companies in Global Business, Otaru University of Commerce
  • Marketing Strategy in Asia and Pacific, Otaru University of Commerce
  • International Marketing, Otaru University of Commerce
  • Market System I, Otaru University of Commerce


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