Liyong WANG

Researcher Profile and Settings

Profile & Settings

Research funding number:70772466

Education

•   2012 04  - 2015 03 , Otaru University of Commerce, PhD in Commercial Science

Degree

• PhD in Commercial Science(Otaru University of Commerce)

Association Memberships

• Travel and Tourism Research Association
• JAPAN SCHOLARLY ASSOCIATION FOR ASIAN MANAGEMENT
• EUROPEAN ACADEMY OF ADVERTISING
• AMERICAN ACADEMY OF ADVERTISING
• JAPAN ACADEMY OF ADVERTISING
• JAPAN SOCIETY OF MARKETING & DISTRIBUTION

Academic & Professional Experience

•   2018 04 ,  - 現在, Otaru University of Commerce, Department of Commerce, Associate Professor
•   2015 04 ,  - 2018 03 , Otaru University of Commerce, Department of Commerce, Research fellow

Research Activities

Research Areas

• Management, Commerce, Marketing

Research Interests

Tourism marketing, International advertising, Global marketing

Published Papers

• The role of social interaction in the co-creation of tourist experiences: A literature review
  Han, Xing; Praet, Carolus; Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
• The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
  Han, Xing; Praet, Carolus; Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
• Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
  Han, Xing; Praet, Carolus; Wang, Liyong, Proceedings of the 17th International Conference on Research in Advertising (ICORIA), 06 , Refereed
• Message Strategy Typologies: A Review, Integration, and Empirical Validation in China
  Wang, Liyong; Praet, Carolus, Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany, 201 - 213, 01 , Refereed
• Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
  Carolus L. C. Praet; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang, Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations, 120 - 135, 11 , Refereed
• How Informative Are Chinese Television Commercials?
  Wang, Liyong; Praet, Carolus, Advances in Advertising Research, Vol. V, Banks, Ivana B.,_De Pelsmacker, Patrick,_Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, 115 - 128, 01 , Refereed
• A Review and Integration of Message Strategy Typologies
  Wang, Liyong; Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, 06 , Refereed
• Cultural Values in Chinese Television Advertising
  Wang, Liyong; Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, 06 , Refereed
• Informativeness of Chinese Television Advertising: A Content Analysis
  Wang, Liyong; Praet, Carolus, Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia, 06 , Refereed
• Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong; Praet, Carolus, Proceedings of the 63 National Conference of JSMD, 157 - 169, 05
• Value Appeals Reflected in Chinese Car Commercials: A Content Analysis
  Wang, Liyong; Praet, Carolus, Advances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, 245 - 259, 05 , Refereed
• Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong; Praet, Carolus, Proceedings of the 11th International Conference on Research in Advertising (ICORIA), s.l., Stockholm, Sweden, 06 , Refereed

Conference Activities & Talks

• A Literature Review of Information Content and Cultural Value Appeals Manifest in Chinese Advertising
  Liyong WANG, The 12th International Triangle Symposium,   2018 10 12 , 招待有り
• An Empirical Study of Message Strategies in Chinese Television Advertising
  Wang, Liyong, The 64th National Conference ,   2014 06 , JSMD
• A Review and Integration of Message Strategy Typologies
  Wang, Liyong, The 13th International Conference on Research in Advertising (ICORIA),   2014 06 , European Advertising Academy
• Cultural Values in Chinese Television Advertising
  Wang, Liyong, The 13th International Conference on Research in Advertising (ICORIA),   2014 06 , European Advertising Academy
• A Review and Integration of Message Strategy Typolog
  Wang, Liyong, The 44th National Conference,   2013 10 , JAA
• Informativeness of Chinese Television Advertising: A Content Analysis
  Wang, Liyong, The 12th International Conference on Research in Advertising (ICORIA),   2013 06 , European Advertising Academy
• Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong, The 63th National Conference ,   2013 05 , JSMD
• Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
  Wang, Liyong, The 11th International Conference on Research in Advertising (ICORIA),   2012 06 , European Advertising Academy

Research Grants & Projects

• An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
  MEXT, Grants-in-Aid for Scientific Research - KAKENHI Scientific Research (C),   2018 04  - 2021 03 , Liyong WANG
• The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
  MEXT, Grants-in-Aid for Scientific Research - KAKENHI Scientific Research (C),   2018 04  - 2021 03 , Carolus Praet

Educational Activities

Teaching Experience

• Glocal Fieldwork, Otaru University of Commerce
• Glocal Seminar 4, Otaru University of Commerce
• Glocal Seminar 3, Otaru University of Commerce
• Glocal Seminar 2, Otaru University of Commerce
• Introduction to Glocal Management, Otaru University of Commerce
• Global Marketing Strategy, Graduate School, Otaru University of Commerce
• Japanese Companies in Global Business, Otaru University of Commerce
• Marketing Strategy in Asia and Pacific, Otaru University of Commerce
• International Marketing, Otaru University of Commerce
• Market System I, Otaru University of Commerce

Other

researchmap

https://researchmap.jp/wangly