Researcher Database
Liyong WANGDepartment of Commerce Associate Professor |  | ||
Last Updated :2021/01/24
Researcher Information
Affiliation
Department of Commerce
Job Title
Degree
Research funding number
- 70772466
ORCID ID
J-Global ID
Research Interests
Research Areas
Academic & Professional Experience
- 2018/04 - Today Otaru University of CommerceDepartment of CommerceAssociate Professor
- 2017/04 - 2018/03 Otaru University of CommerceFaculty of Commerce非常勤講師
- 2015/04 - 2018/03 Otaru University of CommerceDepartment of CommerceResearch fellow
Education
Association Memberships
Published Papers
- Xing Han; Carolus L. C. Praet; Liyong WangTourism Planning & Development 2021 [Reviewed]
Scientific journal - From co-creation to co-destruction-Perceptions of the role of other tourists in creating the tourism experience among Chinese visitors to JapanXing Han; Carolus Praet; Liyong WANGINTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019 2019/10 [Reviewed]
International conference proceedings - The role of social interaction in the co-creation of tourist experiences: A literature reviewHan, Xing; Praet, Carolus; Wang, LiyongTravel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
International conference proceedings - The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approachHan, Xing; Praet, Carolus; Wang, LiyongTravel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
International conference proceedings - Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for AdvertisingHan, Xing; Praet, Carolus; Wang, LiyongProceedings of the 17th International Conference on Research in Advertising (ICORIA) 2017/06 [Reviewed]
Scientific journal - Message Strategy Typologies: A Review, Integration, and Empirical Validation in ChinaWang, Liyong; Praet, CarolusAdvances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany 201 - 213 2016/01 [Reviewed]
Scientific journal - Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort VisitorsCarolus L. C. Praet; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong WangEmerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations 120 - 135 2015/11 [Reviewed]
Scientific journal - Liyong Wang; Carolus L. C. PraetADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING GABLER VERLAG/SPRINGER FACHMEDIEN 115 - 128 2015 [Reviewed]
International conference proceedings - A Review and Integration of Message Strategy TypologiesWang, Liyong; Praet, CarolusProceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands 2014/06 [Reviewed]
Scientific journal - Cultural Values in Chinese Television AdvertisingWang, Liyong; Praet, CarolusProceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands 2014/06 [Reviewed]
Scientific journal - Informativeness of Chinese Television Advertising: A Content AnalysisWang, Liyong; Praet, CarolusProceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia 2013/06 [Reviewed]
Scientific journal - Informativeness of Chinese Television Advertising for Automobiles: A Content AnalysisWang, Liyong; Praet, CarolusProceedings of the 63 National Conference of JSMD 157 - 169 2013/05 Scientific journal
- Value Appeals Reflected in Chinese Car Commercials: A Content AnalysisWang, Liyong; Praet, CarolusAdvances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany 245 - 259 2013/05 [Reviewed]
Scientific journal - Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content AnalysisWang, Liyong; Praet, CarolusProceedings of the 11th International Conference on Research in Advertising (ICORIA), s.l., Stockholm, Sweden 2012/06 [Reviewed]
Scientific journal
Conference Activities & Talks
- Liyong WangThe 14th International Triangle Symposium 2020/11
- Liyong Wang日本商業学会北海道部会 2019/09
- Liyong WANGThe 8th Advances in Tourism Marketing Conference 2019/09
- 王 力勇道新ぶんぶんクラブ「時代がよめる経済・ビジネス講座」 2019/08
- A Literature Review of Information Content and Cultural Value Appeals Manifest in Chinese AdvertisingLiyong WANGThe 12th International Triangle Symposium 2018/10 DUFE
- 中国テレビ広告における価値訴求に関する研究王力勇日本広告学会関東部会 2014/09 千葉商科大学、東京
- An Empirical Study of Message Strategies in Chinese Television AdvertisingWang, LiyongThe 64th National Conference 2014/06 Hitotsubashi University, Tokyo JSMD
- A Review and Integration of Message Strategy TypologiesWang, LiyongThe 13th International Conference on Research in Advertising (ICORIA) 2014/06 Amsterdam, Netherlands European Advertising Academy
- Cultural Values in Chinese Television AdvertisingWang, LiyongThe 13th International Conference on Research in Advertising (ICORIA) 2014/06 Amsterdam, Netherlands European Advertising Academy
- Informativeness of Chinese Television Advertising王力勇第7回東アジア３大学国際シンポジウム 2013/10 小樽 小樽商科大学
- A Review and Integration of Message Strategy TypologWang, LiyongThe 44th National Conference 2013/10 Kyushu Sangyo University, Fukuoka JAA
- 中国におけるテレビ広告の情報性に関する実証研究王力勇日本商業学会北海道部会 2013/07 小樽商科大学、札幌
- Informativeness of Chinese Television Advertising: A Content AnalysisWang, LiyongThe 12th International Conference on Research in Advertising (ICORIA) 2013/06 Zagreb, Croatia European Advertising Academy
- Informativeness of Chinese Television Advertising for Automobiles: A Content AnalysisWang, LiyongThe 63th National Conference 2013/05 Ritsumeikan University, Kusatsu JSMD
- Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content AnalysisWang, LiyongThe 11th International Conference on Research in Advertising (ICORIA) 2012/06 Stockholm, Sweden European Advertising Academy
Research Grants & Projects
- The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounterJapan Society for the Promotion of Science：Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)Date (from‐to) : 2018/04 -2021/03Author : プラート カロラス; 鈴木 和宏; 王 力勇
- An Exploratory Investigation of Japanese Inbound Tourism Distribution ChannelsJapan Society for the Promotion of Science：Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)Date (from‐to) : 2018/04 -2021/03Author : Liyong Wang; Carolus Praet
Teaching Experience
- Glocal FieldworkGlocal Fieldwork Otaru University of Commerce
- Glocal Seminar 4Glocal Seminar 4 Otaru University of Commerce
- Glocal Seminar 3Glocal Seminar 3 Otaru University of Commerce
- Glocal Seminar 2Glocal Seminar 2 Otaru University of Commerce
- Introduction to Glocal ManagementIntroduction to Glocal Management Otaru University of Commerce
- Global Marketing StrategyGlobal Marketing Strategy Otaru University of Commerce
- Japanese Companies in Global BusinessJapanese Companies in Global Business Otaru University of Commerce
- Marketing Strategy in Asia and PacificMarketing Strategy in Asia and Pacific Otaru University of Commerce
- Introduction to Japanese ManagementIntroduction to Japanese Management Otaru University of Commerce