PRAET Carolus

Faculty
Department of Commerce
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TEL(代表)0134-27-5206
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Last Updated :2019/07/11

Researcher Profile and Settings

Association Memberships

  • American Academy of Advertising
  • European Academy of Advertising
  • JAPAN ACADEMY OF ADVERTISING
  • JAPAN SOCIETY OF MARKETING AND DISTRIBUTION

Committee Memberships

  •   2011 04  - 2018 03 , Japan Student Services Organization (JASSO), Japanese University Admission for International Students (EJU) Implementation Committee
  •   2010 05  - 2012 04 , Japan Society of Marketing and Distribution (JSMD), International Planning Committee
  •   2010 04  - 2017 06 , Japan Association of National Universities (JANU), International Exchange Committee
  •   2013 10  - 2016 09 , Japan Academy of Advertising, Committee for Public Relations and Academic Exchange
  •   2013 10  - 2016 09 , Japan Academy of Advertising, Publication Editing Committee
  •   2011 01  - 2013 05 , Japan Society of Marketing and Distribution (JSMD) , JSMD National Conference Programming Committee
  •   2007 04  - 2010 05 , Japan Society of Marketing and Distribution (JSMD) , International Exchange Committee
  •   2002 04  - 2004 03 , Japan Society of Marketing and Distribution (JSMD) , International Exchange Committee

Research Activities

Research Areas

  • Management, Commerce, Advertising
  • Management, Commerce, Marketing
  • Management, Commerce

Research Interests

    international advertising, international marketing, cross-cultural consumer behavior, celebrity endorsement, tourism

Published Papers

  • The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
    Han, Xing; Praet, Carolus; Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
  • The role of social interaction in the co-creation of tourist experiences: A literature review
    Han, Xing; Praet, Carolus; Wang, Liyong, Travel and Tourism Research Association: Advancing Tourism Research Globally, 06 , Refereed
  • Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
    Han, Xing; Praet, Carolus; Wang, Liyong, Proceedings of the 17th International Conference on Research in Advertising (ICORIA), 06 , Refereed
  • Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
    Praet, Carolus; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang, Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations, 120 - 135, 11 , Refereed
  • Cultural Values in Chinese Television Advertising
    Wang, Liyong; Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), Refereed
  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong; Praet, Carolus, Proceedings of the 13th International Conference on Research in Advertising (ICORIA), Refereed
  • Informativeness of Chinese Television Advertising: A Content Analysis
    Wang, Liyong; Praet, Carolus, Proceedings of the 12th International Conference on Research in Advertising (ICORIA), Refereed
  • Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong; Praet, Carolus, Proceedings of the Japan Society of Marketing and Distribution 63rd Annual Conference, 157 - 169, Refereed
  • Korea As Number One: A Multi-country Study of Celebrity Advertising Around the World
    Praet, Carolus, Proceedings of the Korean Advertising Society (KAS) Far East International Conference in Advertising, 367 - 375, Invited
  • The Relative Impact of Core and Auxiliary Elements on Service Evaluation: A Comparison of Community Pharmacies in a Japanese Chain
    Itoh, Hajime; Praet, Carolus; Sakurai, Hidehiko , Proceedings of the 4th Production and Operations Management World Conference, Refereed
  • Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis,
    Wang, Liyong; Carolus L. C. Praet, Proceedings of the 2012 International Conference on Research in Advertising (ICORIA), Refereed
  • Pharmaceutical Advertising in Korea, Japan, Hong Kong, Australia, and the US: Current Conditions and Future Directions
    Paek, H.-J., Lee, H., Praet, C. L. C., Chan, K., Chien, P. M., Huh, J., & Cameron, G. T. , Health Communication Research, 3, (1) , Refereed
  • Why Scholarly Advertising Research Differs Among Countries: The Case of Japan
    Miracle, G., Hirose, M., Kishi, S., Kishiya, K., Matsunaga, I., Minami, C., Praet, C., and K. Shimamura, Proceedings of the 2010 Global Marketing Conference, 1708 - 1720, Refereed
  • The Influence of National Culture on the Use of Celebrity Endorsement in Television Advertising: A Multi-Country Study
    Praet, Carolus, Proceedings of the 7th International Conference on Research in Advertising (ICORIA), Refereed
  • The Nature and Role of Advertising Likeability - A Cross-Cultural Investigation
    Praet, Carolus, The Economic Review, 58, (2-3) 125 - 160, 12
  • Japanese Advertising, the World's Number One Celebrity Showcase? A Cross-Cultural Comparison of the Frequency of Celebrity Appearances in TV Advertising
    Praet, Carolus, The Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising, 6 - 13, 06 , Refereed
  • Reexamining the Dimensionality of SERVQUAL: An empirical study of consumer perceptions of Service Quality in Japanese hotels,
    Praet, Carolus; Okuse, Yoshiyuki; Matsuo, Makoto, Proceedings of the 3rd Australasian Services Research Workshop, 36 - 37
  • Characteristics of Japanese TV advertising- A Review of the Theoretical and Empirical Evidence
    Praet, Carolus, The Economic Review, 50, (1) 151 - 79, 07
  • Japanese Advertising: The Case of Beer Commercials
    Praet, Carolus, Rokkodai Dissertation Collection - Business Administration, 43, (2) 1 - 21, 11

Misc

  • An international comparative study on the relationship between the use of celebrities in television advertising and the Hofstede dimensions of culture
    Yoshida Hideo Memorial Foundation Research Report, 37, 115-130,   2004 06

Books etc

Conference Activities & Talks

  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong; Carolus L. C. Praet, Japan Academy of Advertising National Conference,   2013 11 16
  • Comparison of Community Pharmacies in a Japanese Chain on the Relative Impact of Core and Auxiliary Elements on Service Evaluation
    Itoh, Hajime; Praet, Carolus L. C; Hidehiko Sakurai, The 2nd International Symposium on Operations Management and Strategy 2012 (ISOMS 2012),   2012 11
  • Information Asymmetry and Service Evaluation in Professional Services: an Empirical Study
    Sakurai, Hidehiko; Carolus L. C. Praet, 2012 INFORMS Marketing Science Conference,   2012 06
  • An Empirical Study Regarding the Dimensions of Service Quality: A Reexamination of SERVQUAL
    Proceedings of the 50th National Conference of the Japan Society of Marketing and Distribution,   2000 06

Research Grants & Projects

  • A comparative empirical study of the influence of culture on television advertising (exploring the applicability of Hofstede' s cultural model)
    Ministry of Education, Culture, Sports, Science and Technology, Grants-in-Aid for Scientific Research(基盤研究(C)),   2000  - 2001 , Carolus L. C. PRAET, This study seeks to contribute to the body of knowledge about how advertising and culture are interrelated, by conducting a cross-cultural empirical study regarding the use of celebrities in advertising and Hofstede's (1984, 1991, 2001) dimensions of culture. The study compared television advertising from the following 10 countries: Brazil, China, Germany, Italy, Japan, Malaysia, New Zealand, South Korea, Sweden, and Switzerland. Commercials were recorded from national television stations between February 2001 and March 2002, and between 18.00 and 24.00 in each of the countries. The total n...

Educational Activities

Teaching Experience

  • International Marketing, Otaru University of Commerce (Graduate School of Modern Commerce, Master course)
  • International Marketing, Otaru University of Commerce
  • International Business Strategy, Otaru University of Commerce (Graduate School of Modern Commerce, Ph D course)
  • Advanced Marketing, Kobe University (Graduate School of Business Administration)
  • Business logistics, Keio University (Keio Business School (KBS)


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