Researcher Database

PRAET Carolus

Department of Commerce Professor

Last Updated :2024/02/02

Researcher Information

Affiliation

Department of Commerce

Job Title

Professor

J-Global ID

200901027645655765

Research Interests

tourism celebrity endorsement cross-cultural consumer behavior international marketing international advertising マーケティング

Research Areas

Humanities & social sciences / Commerce / Advertising

Humanities & social sciences / Commerce / Marketing

Humanities & social sciences / Commerce

Academic & Professional Experience

2008/10 - Today Otaru University of CommerceFaculty of Commerce

2007/04 Otaru University of CommerceFaculty of Commerce

1997/04 Otaru University of CommerceFaculty of Commerce

Education

- 1997/03 Kobe University Graduate School of Business Administration

- 1992/03 オランダ国立ライデン大学大学院文学部日本学科

- 1987/03 オランダ国立ライデン大学文学部日本学科

Association Memberships

European Academy of Advertising American Academy of Advertising JAPAN SOCIETY OF MARKETING AND DISTRIBUTION JAPAN ACADEMY OF ADVERTISING

Published Papers

Tourism Distribution Channels in the Luxury Travel segment: Outbound Tour Operator Perspectives
Liyong Wang; Carolus Praet
10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference Proceedings 269 - 276 2023/07 [Reviewed]
International conference proceedings
ダウンロード

Tourist–Tourist Social Interaction in the Co-creation and Co-destruction of Tourism Experiences among Chinese Outbound Tourists
Xing Han; Carolus L. C. Praet; Liyong Wang
Tourism Planning & Development Informa UK Limited 18 (2) 189 - 209 2156-8316 2021/01 [Reviewed]
Scientific journal

The Role of Social Interaction and Authenticity in the Co-creation and Co-diminishment of Tourism Experiences
Praet, Carolus; Han, Xing
Journal of Human Interface Society: Human Interface Special topic issue "The Tourism Experience" 22 (2) 14 - 19 2020/05 [Invited]
Scientific journal

The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
Han, Xing; Praet, Carolus; Wang, Liyong
Travel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
International conference proceedings
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The role of social interaction in the co-creation of tourist experiences: A literature review
Han, Xing; Praet, Carolus; Wang, Liyong
Travel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
International conference proceedings

Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
Han, Xing; Praet, Carolus; Wang, Liyong
Proceedings of the 17th International Conference on Research in Advertising (ICORIA) 2017/06 [Reviewed]
International conference proceedings
ダウンロード

Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
Praet, Carolus; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang
Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations 120 - 135 2015/11 [Reviewed]
International conference proceedings
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Cultural Values in Chinese Television Advertising
Wang, Liyong; Praet, Carolus
Proceedings of the 13th International Conference on Research in Advertising (ICORIA) 2014 [Reviewed]
International conference proceedings

A Review and Integration of Message Strategy Typologies
Wang, Liyong; Praet, Carolus
Proceedings of the 13th International Conference on Research in Advertising (ICORIA) 2014 [Reviewed]
International conference proceedings

Informativeness of Chinese Television Advertising: A Content Analysis
Wang, Liyong; Praet, Carolus
Proceedings of the 12th International Conference on Research in Advertising (ICORIA) 2013 [Reviewed]
International conference proceedings

Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
Wang, Liyong; Praet, Carolus
Proceedings of the Japan Society of Marketing and Distribution 63rd Annual Conference 157 - 169 2013 [Reviewed]
Symposium

Korea As Number One: A Multi-country Study of Celebrity Advertising Around the World
Praet, Carolus
Proceedings of the Korean Advertising Society (KAS) Far East International Conference in Advertising 367 - 375 2012 [Invited]
International conference proceedings

The Relative Impact of Core and Auxiliary Elements on Service Evaluation: A Comparison of Community Pharmacies in a Japanese Chain
Itoh, Hajime; Praet, Carolus; Sakurai, Hidehiko
Proceedings of the 4th Production and Operations Management World Conference 2012 [Reviewed]
International conference proceedings

Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis,
Wang, Liyong; Praet, Carolus
Proceedings of the 2012 International Conference on Research in Advertising (ICORIA) 2012 [Reviewed]
International conference proceedings

Pharmaceutical Advertising in Korea, Japan, Hong Kong, Australia, and the US: Current Conditions and Future Directions
Paek, H.-J; Lee, H; Praet; C. L. C; Chan, K; Chien, P. M; Huh, J; Cameron, G. T
Health Communication Research 3 (1) 1 2011 [Reviewed]
Scientific journal

Why Scholarly Advertising Research Differs Among Countries: The Case of Japan
Miracle, G; Hirose, M; Kishi, S; Kishiya, K; Matsunaga, I; Minami, C; Praet, C; K. Shimamura
Proceedings of the 2010 Global Marketing Conference 1708 - 1720 1976-8699 2010 [Reviewed]
International conference proceedings

The Influence of National Culture on the Use of Celebrity Endorsement in Television Advertising: A Multi-Country Study
Praet, Carolus
Proceedings of the 7th International Conference on Research in Advertising (ICORIA) 2008 [Reviewed]
International conference proceedings

The Nature and Role of Advertising Likeability - A Cross-Cultural Investigation
Praet, Carolus
The Economic Review 58 (2-3) 125 - 160 2007/12 Research institution

Japanese Advertising, the World's Number One Celebrity Showcase? A Cross-Cultural Comparison of the Frequency of Celebrity Appearances in TV Advertising
Praet, Carolus
The Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising 6 - 13 2001/06 [Reviewed]
International conference proceedings

Reexamining the Dimensionality of SERVQUAL: An empirical study of consumer perceptions of Service Quality in Japanese hotels,
Praet, Carolus; Okuse, Yoshiyuki; Matsuo, Makoto
Proceedings of the 3rd Australasian Services Research Workshop 36 - 37 2001 International conference proceedings

An Empirical Study on the Dimensions of Service Quality: A Reexamination of SERVQUAL
Matsuo, Makoto; Okuse, Yoshiyuki; Praet,Carolus
Journal of Marketing & Distribution 日本商業学会 4 (1) 29 - 38 1345-9015 2001 [Reviewed]

Characteristics of Japanese TV advertising- A Review of the Theoretical and Empirical Evidence
Praet, Carolus
The Economic Review 50 (1) 151 - 79 1999/07 Research institution

Japanese Advertising: The Case of Beer Commercials
Praet, Carolus
Rokkodai Dissertation Collection - Business Administration Kobe University 43 (2) 1 - 21 1341-4933 1996/11 Research institution

Books etc

Sustainable and Collaborative Tourism in a Digital World, A. Decrop, A. Correia, A. Fyall & M. Kozak (eds.)
Han, X; Praet; C. L. C; Wang, L (Chapter 3 Social interaction in co-creating the tourist experience: An exploratory study of Chinese visitors to Japan, pp. 29-47)Goodfellow Publishers 2021/04

Hokkaido: Socio-Economic Challenges and Solutions
Otaru University of Commerce Regional Economy Research Group; Egashira, Susumu; Anazawa, Makoto; Goto, Hideyuki; Saito Ichiro; Hayashi Kohei; Miyazaki Yoshihisa; Fukata, Hidemi; Praet, Carolus Ludovicus Constantinus (Chapter 7 "Mutual perceptions and social interaction among cross-cultural tourists: Suggestions for tourist segment compatibility management in the Niseko ski resort" pp. 145-169)Nakanishiya Shuppan 2019 9784779513572 viii, 175p

Advances in Advertising Research (Vol. VI)
Wang, Liyong; Praet, Carolus (Message Strategy Typologies: A Review, Integration, and Empirical Validation in China)Springer 2016/01

Advances in Advertising Research (Vol. V)
Wang, Liyong; Praet, Carolus (How Informative Are Chinese Television Commercials?)Springer Gabler 2015/01 115-128

グローバリズムと北海道経済
プラートカロラス (第３章北海道観光のグローバル化―マーケティングの視点から―)ナカニシヤ出版 2014/03 49-79

Advances in Advertising Research (Vol. IV)
Wang, Liyong; Praet, Carolus (Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis)Springer Gabler 2013 245-259

グローバリズムと地域経済
プラートカロラス; 穴沢眞; 江頭進 (第７章, 北海道観光の国際化:外国人観光客へのマーケティングにおける機会と課題)日本評論社 2012/05 453555711X 194 141-176

Advertising Research: Message, Medium, and Context
Praet, Carolus (National wealth or national culture? A multi-country study of the factors underlying the use of celebrity endorsement in television advertising.p383-392)Garant 2009

消費者・コミュニケーション戦略―現代のマーケティング戦略〈4〉 (有斐閣アルマ)
田中洋; 清水聰; 田中洋; 清水聰 (第１０章消費者行動と広告における文化的影響)有斐閣 2006/05 4641122741 336 pp. 269-307

日本型マーケティング
高嶋克義 (第６章テレビ広告の日本的特質‐有名人起用に関する比較文化的考察‐)千倉書房 2000/01 480510774X 284 97-114

Conference Activities & Talks

From Co-creation to Co-destruction: Perception of the Role of Other Tourists in Creating the Tourism Experience among Chinese Visitors to Japan
Han, Xing; Praet, Carolus; Liyong Wang
International Conference on Tourism and Retail Service Management (TRMC 2019) 2019/10

Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
Wang, Liyong; Praet, Carolus
The 8th Advances in Tourism Marketing Conference (ATMC) 2019/09

The role of social interaction in tourism co-creation: A qualitative study of Chinese visitors to Japan
Han, Xing; Praet, Carolus; Liyong Wang
The 8th Advances in Tourism Marketing Conference (ATMC) 2019/09

Informativeness of Chinese Television Advertising: A Content Analysis （ICORIA国際学会参加報告）
プラートカロラス
日本広告学会第44回全国大会 2013/11

A Review and Integration of Message Strategy Typologies
Wang, Liyong; Carolus L. C. Praet
Japan Academy of Advertising National Conference 2013/11

インバウンド・マーケティングにおける諸課題:北海道の事例を中心に
プラートカロラス
日本商業学会北海道部会 2013/03

情報の非対称性と専門サービス財の評価構造
櫻井秀彦; プラートカロラス; 伊藤一; 早瀬幸俊
日本マーケティング・サイエンス学会９２階研究大会 2012/12

Comparison of Community Pharmacies in a Japanese Chain on the Relative Impact of Core and Auxiliary Elements on Service Evaluation
Itoh, Hajime; Praet; Carolus L. C; Hidehiko Sakurai
The 2nd International Symposium on Operations Management and Strategy 2012 (ISOMS 2012) 2012/11

表層的サービスと本質的サービスの相対的な影響 SERVQUAL次元を基にした保険薬局の一実証研究
伊藤一; 櫻井秀彦; カロラス・プラート
JOMSA 第4回全国研究発表大会 2012/06

Information Asymmetry and Service Evaluation in Professional Services: an Empirical Study
Sakurai, Hidehiko; Carolus L. C. Praet
2012 INFORMS Marketing Science Conference 2012/06

The internationalization of Hokkaido's tourism
Praet, Carolus
The 96th symposium of the Hokkaido Economics Society 2011/11

テレビ広告における有名人起用—25ヵ国の比較研究—
プラート・カロラス
日本商業学会北海道部会 2007/03

An Empirical Study Regarding the Dimensions of Service Quality: A Reexamination of SERVQUAL
Proceedings of the 50th National Conference of the Japan Society of Marketing and Distribution 2000/06

MISC

An international comparative study on the relationship between the use of celebrities in television advertising and the Hofstede dimensions of culture
Yoshida Hideo Memorial Foundation Research Report 37, 115-130- 2004/06

A New Dimension of Service Quality: An Empirical Study in Japan
Matsuo Makoto; Praet Carolus; Okuse Yoshiyuki Discussion paper series (59) 1 -14 1999/12

Research Grants & Projects

An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Date (from‐to) : 2018/04 -2021/03
Author : Wang, Liyong; Praet, Carolus

The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Date (from‐to) : 2018/04 -2021/03
Author : Praet, Carolus; Suzuki, Kazuhiro; Wang, Liyong

広告の有名人起用と消費者評価に関する国際比較研究
文部科学省：科学研究費補助金(若手研究(B))
Date (from‐to) : 2005 -2006
Author : Carolus L.C. Praet

吉田秀雄記念事業財団研究助成
吉田秀雄記念事業財団：
Date (from‐to) : 2003 -2004
Author : プラート・カロラス

特定国派遣研究者事業
日本学術振興会：
Date (from‐to) : 2003 -2004
Author : プラート・カロラス

The developing criteria on customer satisfaction in Hotel Industry
Japan Society for the Promotion of Science：Grants-in-Aid for Scientific Research
Date (from‐to) : 2000 -2003
Author : ITOH Hajime; MAEDA Toki; CAROLUS Praet; KONDO Kimihiko; OKUSE Toshiyuki; INABA Yoshiyuki

A comparative empirical study of the influence of culture on television advertising (exploring the applicability of Hofstede' s cultural model)
Ministry of Education, Culture, Sports, Science and Technology：Grants-in-Aid for Scientific Research(基盤研究(C))
Date (from‐to) : 2000 -2001
Author : Carolus L. C. PRAET

Teaching Experience

International Marketing Strategy (Otaru University of Commerce (Graduate School of Modern Commerce, Ph D course))

International Business Strategy (Otaru University of Commerce (Graduate School of Modern Commerce, Ph D course))

International Marketing (Otaru University of Commerce (Graduate School of Modern Commerce, Master course))

Business logistics (Keio University (Keio Business School (KBS))

Advanced Marketing (Kobe University (Graduate School of Business Administration))

International Marketing (Otaru University of Commerce)

Committee Membership

2011/04 -2018/03 Japan Student Services Organization (JASSO) Japanese University Admission for International Students (EJU) Implementation Committee

2010/04 -2017/06 Japan Association of National Universities (JANU) International Exchange Committee

2013/10 -2016/09 Japan Academy of Advertising Publication Editing Committee

2013/10 -2016/09 Japan Academy of Advertising Committee for Public Relations and Academic Exchange

2011/01 -2013/05 Japan Society of Marketing and Distribution (JSMD) JSMD National Conference Programming Committee

2010/05 -2012/04 Japan Society of Marketing and Distribution (JSMD) International Planning Committee

2007/04 -2010/05 Japan Society of Marketing and Distribution (JSMD) International Exchange Committee

2002/04 -2004/03 Japan Society of Marketing and Distribution (JSMD) International Exchange Committee

Social Contribution

北海道観光のグローバル化
Date (from-to) : 2015/01/21-2015/01/21
Sponser, Organizer, Publisher : 小樽商科大学
Event, Program, Title : 北海道経済部との勉強会

The importance of inbound tourism
Date (from-to) : 2014/03/14
Sponser, Organizer, Publisher : Bank of Japan, Sapporo Branch
Event, Program, Title : Symposium on tourism in Hokkaido and Otaru

外国人観光客へのマーケティング―北海道の機会と課題
Date (from-to) : 2010/12/11-2010/12/11
Sponser, Organizer, Publisher : 北海道新聞
Event, Program, Title : 新聞記事を教材にした「時代がよめる経済・ビジネス講座」

Media Coverage

How Otaru may become an even cooler destination
Date : 2021/04/26
Writer: Myself
Publisher, broadcasting station: Hokkaido Shimbun Otaru/Shiribeshi edition, p. 13
https://www.hokkaido-np.co.jp/article/537214?rct=l_otaru Paper

The hard and soft faces of ‘cool’ Otaru
Date : 2021/04/19
Writer: Myself
Publisher, broadcasting station: The Hokkaido Shimbun press (online)
https://h2w.hokkaido-np.co.jp/tourism/p6322/ Paper

Niseko: The need to strengthen the base of Japanese customers
Date : 2020/11/30
Writer: Myself
Publisher, broadcasting station: The Hokkaido Shimbun press
小樽･後志 Paper

The importance of domestic tourists for Japan’s tourism industry
Date : 2020/11/29
Writer: Myself
Publisher, broadcasting station: The Hokkaido Shimbun press (online)
https://h2w.hokkaido-np.co.jp/tourism/p3508/ Paper