Researcher Database

PRAET Carolus

Department of Commerce Professor
Last Updated :2021/01/21

Researcher Information

Affiliation

    Department of Commerce

Job Title

  • Professor

J-Global ID

Research Interests

  • tourism   celebrity endorsement   cross-cultural consumer behavior   international marketing   international advertising   マーケティング   

Research Areas

  • Humanities & social sciences / Commerce / Advertising
  • Humanities & social sciences / Commerce / Marketing
  • Humanities & social sciences / Commerce

Academic & Professional Experience

  • 2008/10 - Today  Otaru University of CommerceFaculty of Commerce
  • 2007/04  Otaru University of CommerceFaculty of Commerce
  • 1997/04  Otaru University of CommerceFaculty of Commerce

Education

  •        - 1997/03  Kobe University  Graduate School of Business Administration
  •        - 1992/03  オランダ国立ライデン大学大学院文学部日本学科
  •        - 1987/03  オランダ国立ライデン大学  文学部  日本学科

Association Memberships

  • European Academy of Advertising   American Academy of Advertising   JAPAN SOCIETY OF MARKETING AND DISTRIBUTION   JAPAN ACADEMY OF ADVERTISING   

Published Papers

  • Xing Han; Carolus L. C. Praet; Liyong Wang
    Tourism Planning & Development Informa UK Limited 1 - 21 2156-8316 2021/01 [Reviewed]
     Scientific journal
  • Praet, Carolus; Han, Xing
    Journal of Human Interface Society: Human Interface Special topic issue "The Tourism Experience" 22 (2) 14 - 19 2020/05 [Invited]
     Scientific journal
  • Han, Xing; Praet, Carolus; Wang, Liyong
    Travel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
     International conference proceedings
  • Han, Xing; Praet, Carolus; Wang, Liyong
    Travel and Tourism Research Association: Advancing Tourism Research Globally 2019/06 [Reviewed]
     International conference proceedings
  • Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
    Han, Xing; Praet, Carolus; Wang, Liyong
    Proceedings of the 17th International Conference on Research in Advertising (ICORIA) 2017/06 [Reviewed]
     International conference proceedings
  • Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
    Praet, Carolus; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang
    Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations 120 - 135 2015/11 [Reviewed]
     International conference proceedings
  • Cultural Values in Chinese Television Advertising
    Wang, Liyong; Praet, Carolus
    Proceedings of the 13th International Conference on Research in Advertising (ICORIA) 2014 [Reviewed]
     International conference proceedings
  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong; Praet, Carolus
    Proceedings of the 13th International Conference on Research in Advertising (ICORIA) 2014 [Reviewed]
     International conference proceedings
  • Informativeness of Chinese Television Advertising: A Content Analysis
    Wang, Liyong; Praet, Carolus
    Proceedings of the 12th International Conference on Research in Advertising (ICORIA) 2013 [Reviewed]
     International conference proceedings
  • Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
    Wang, Liyong; Praet, Carolus
    Proceedings of the Japan Society of Marketing and Distribution 63rd Annual Conference 157 - 169 2013 [Reviewed]
     Symposium
  • Korea As Number One: A Multi-country Study of Celebrity Advertising Around the World
    Praet, Carolus
    Proceedings of the Korean Advertising Society (KAS) Far East International Conference in Advertising 367 - 375 2012 [Invited]
     International conference proceedings
  • The Relative Impact of Core and Auxiliary Elements on Service Evaluation: A Comparison of Community Pharmacies in a Japanese Chain
    Itoh, Hajime; Praet, Carolus; Sakurai, Hidehiko
    Proceedings of the 4th Production and Operations Management World Conference 2012 [Reviewed]
     International conference proceedings
  • Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis,
    Wang, Liyong; Carolus L. C. Praet
    Proceedings of the 2012 International Conference on Research in Advertising (ICORIA) 2012 [Reviewed]
     International conference proceedings
  • Pharmaceutical Advertising in Korea, Japan, Hong Kong, Australia, and the US: Current Conditions and Future Directions
    Paek, H.-J; Lee, H; Praet; C. L. C; Chan, K; Chien, P. M; Huh, J; Cameron, G. T
    Health Communication Research 3 (1) 1  2011 [Reviewed]
     Scientific journal
  • Why Scholarly Advertising Research Differs Among Countries: The Case of Japan
    Miracle, G; Hirose, M; Kishi, S; Kishiya, K; Matsunaga, I; Minami, C; Praet, C; K. Shimamura
    Proceedings of the 2010 Global Marketing Conference 1708 - 1720 1976-8699 2010 [Reviewed]
     International conference proceedings
  • The Influence of National Culture on the Use of Celebrity Endorsement in Television Advertising: A Multi-Country Study
    Praet, Carolus
    Proceedings of the 7th International Conference on Research in Advertising (ICORIA) 2008 [Reviewed]
     International conference proceedings
  • Praet, Carolus
    The Economic Review 58 (2-3) 125 - 160 2007/12 Research institution
  • Japanese Advertising, the World's Number One Celebrity Showcase? A Cross-Cultural Comparison of the Frequency of Celebrity Appearances in TV Advertising
    Praet, Carolus
    The Proceedings of the 2001 Special Asia-Pacific Conference of the American Academy of Advertising 6 - 13 2001/06 [Reviewed]
     International conference proceedings
  • Reexamining the Dimensionality of SERVQUAL: An empirical study of consumer perceptions of Service Quality in Japanese hotels,
    Praet, Carolus; Okuse, Yoshiyuki; Matsuo, Makoto
    Proceedings of the 3rd Australasian Services Research Workshop 36 - 37 2001 International conference proceedings
  • Matsuo, Makoto; Okuse, Yoshiyuki; Praet,Carolus
    Journal of Marketing & Distribution 日本商業学会 4 (1) 29 - 38 1345-9015 2001 [Reviewed]
  • Praet, Carolus
    The Economic Review 50 (1) 151 - 79 1999/07 Research institution
  • Japanese Advertising: The Case of Beer Commercials
    Praet, Carolus
    Rokkodai Dissertation Collection - Business Administration 43 (2) 1 - 21 1996/11 Research institution

Books etc

  • Otaru University of Commerce Regional Economy Research Group; Egashira, Susumu; Anazawa, Makoto; Goto, Hideyuki; Saito Ichiro; Hayashi Kohei; Miyazaki Yoshihisa; Fukata, Hidemi; Praet, Carolus Ludovicus Constantinus (Chapter 7 "Mutual perceptions and social interaction among cross-cultural tourists: Suggestions for tourist segment compatibility management in the Niseko ski resort" pp. 145-169)Nakanishiya Shuppan 2019 9784779513572 viii, 175p
  • Advances in Advertising Research (Vol. VI)
    Wang, Liyong; Praet, Carolus (Message Strategy Typologies: A Review, Integration, and Empirical Validation in China)Springer 2016/01
  • Advances in Advertising Research (Vol. V)
    Wang, Liyong; Praet, Carolus (How Informative Are Chinese Television Commercials?)Springer Gabler 2015/01 115-128
  • グローバリズムと北海道経済
    プラート カロラス (第3章 北海道観光のグローバル化―マーケティングの視点から―)ナカニシヤ出版 2014/03 49-79
  • Advances in Advertising Research (Vol. IV)
    Wang, Liyong; Praet, Carolus (Value Appeals in Chinese Television Advertising for Automobiles: A Content Analysis)Springer Gabler 2013 245-259
  • プラート カロラス; 穴沢眞; 江頭進 (第7章, 北海道観光の国際化:外国人観光客へのマーケティングにおける機会と課題)日本評論社 2012/05 453555711X 194 141-176
  • Advertising Research: Message, Medium, and Context
    Praet, Carolus (National wealth or national culture? A multi-country study of the factors underlying the use of celebrity endorsement in television advertising.p383-392)Garant 2009
  • 田中洋; 清水聰; 田中 洋; 清水 聰 (第10章 消費者行動と広告における文化的影響)有斐閣 2006/05 4641122741 336 pp. 269-307
  • 高嶋 克義 (第6章 テレビ広告の日本的特質‐有名人起用に関する比較文化的考察‐)千倉書房 2000/01 480510774X 284 97-114

Conference Activities & Talks

  • Han, Xing; Praet, Carolus; Liyong Wang
    International Conference on Tourism and Retail Service Management (TRMC 2019)  2019/10
  • Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
    Wang, Liyong; Praet, Carolus
    The 8th Advances in Tourism Marketing Conference (ATMC)  2019/09
  • Han, Xing; Praet, Carolus; Liyong Wang
    The 8th Advances in Tourism Marketing Conference (ATMC)  2019/09
  • Informativeness of Chinese Television Advertising: A Content Analysis (ICORIA国際学会参加報告)
    プラート カロラス
    日本広告学会第44回全国大会  2013/11
  • A Review and Integration of Message Strategy Typologies
    Wang, Liyong; Carolus L. C. Praet
    Japan Academy of Advertising National Conference  2013/11
  • インバウンド・マーケティングにおける諸課題:北海道の事例を中心に
    プラート カロラス
    日本商業学会北海道部会  2013/03
  • 情報の非対称性と専門サービス財の評価構造
    櫻井秀彦; プラート カロラス; 伊藤一; 早瀬幸俊
    日本マーケティング・サイエンス学会92階研究大会  2012/12
  • Comparison of Community Pharmacies in a Japanese Chain on the Relative Impact of Core and Auxiliary Elements on Service Evaluation
    Itoh, Hajime; Praet; Carolus L. C; Hidehiko Sakurai
    The 2nd International Symposium on Operations Management and Strategy 2012 (ISOMS 2012)  2012/11
  • 表層的サービスと本質的サービスの 相対的な影響 SERVQUAL次元を基にした保険薬局 の一実証研究
    伊藤 一; 櫻井 秀彦; カロラス・プラート
    JOMSA 第4回全国研究発表大会  2012/06
  • Information Asymmetry and Service Evaluation in Professional Services: an Empirical Study
    Sakurai, Hidehiko; Carolus L. C. Praet
    2012 INFORMS Marketing Science Conference  2012/06
  • テレビ広告における有名人起用—25ヵ国の比較研究—
    プラート・カロラス
    日本商業学会北海道部会  2007/03
  • An Empirical Study Regarding the Dimensions of Service Quality: A Reexamination of SERVQUAL
    Proceedings of the 50th National Conference of the Japan Society of Marketing and Distribution  2000/06

MISC

  • An international comparative study on the relationship between the use of celebrities in television advertising and the Hofstede dimensions of culture
    Yoshida Hideo Memorial Foundation Research Report  37, 115-130-  2004/06

Research Grants & Projects

  • An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
    Japan Society for the Promotion of Science:Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
    Date (from‐to) : 2018/04 -2021/03 
    Author : Wang, Liyong; Praet, Carolus
  • The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
    Japan Society for the Promotion of Science:Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
    Date (from‐to) : 2018/04 -2021/03 
    Author : Praet, Carolus; Suzuki, Kazuhiro; Wang, Liyong
  • 文部科学省:科学研究費補助金(若手研究(B))
    Date (from‐to) : 2005 -2006 
    Author : Carolus L.C. Praet
  • 吉田秀雄記念事業財団研究助成
    吉田秀雄記念事業財団:
    Date (from‐to) : 2003 -2004 
    Author : プラート・カロラス
  • 特定国派遣研究者事業
    日本学術振興会:
    Date (from‐to) : 2003 -2004 
    Author : プラート・カロラス
  • Ministry of Education, Culture, Sports, Science and Technology:Grants-in-Aid for Scientific Research(基盤研究(C))
    Date (from‐to) : 2000 -2001 
    Author : Carolus L. C. PRAET

Teaching Experience

  • International Marketing StrategyInternational Marketing Strategy Otaru University of Commerce (Graduate School of Modern Commerce, Ph D course)
  • International Business StrategyInternational Business Strategy Otaru University of Commerce (Graduate School of Modern Commerce, Ph D course)
  • International MarketingInternational Marketing Otaru University of Commerce (Graduate School of Modern Commerce, Master course)
  • Business logisticsBusiness logistics Keio University (Keio Business School (KBS)
  • Advanced MarketingAdvanced Marketing Kobe University (Graduate School of Business Administration)
  • International MarketingInternational Marketing Otaru University of Commerce

Committee Membership

  • 2011/04 -2018/03   Japan Student Services Organization (JASSO)   Japanese University Admission for International Students (EJU) Implementation Committee
  • 2010/04 -2017/06   Japan Association of National Universities (JANU)   International Exchange Committee
  • 2013/10 -2016/09   Japan Academy of Advertising   Publication Editing Committee
  • 2013/10 -2016/09   Japan Academy of Advertising   Committee for Public Relations and Academic Exchange
  • 2011/01 -2013/05   Japan Society of Marketing and Distribution (JSMD)   JSMD National Conference Programming Committee
  • 2010/05 -2012/04   Japan Society of Marketing and Distribution (JSMD)   International Planning Committee
  • 2007/04 -2010/05   Japan Society of Marketing and Distribution (JSMD)   International Exchange Committee
  • 2002/04 -2004/03   Japan Society of Marketing and Distribution (JSMD)   International Exchange Committee

Social Contribution

  • 北海道観光のグローバル化
    Date (from-to) : 2015/01/21-2015/01/21
    Sponser, Organizer, Publisher  : 小樽商科大学
    Event, Program, Title : 北海道経済部との勉強会
  • 外国人観光客 へのマーケティング―北海道の機会と課題
    Date (from-to) : 2010/12/11-2010/12/11
    Sponser, Organizer, Publisher  : 北海道新聞
    Event, Program, Title : 新聞記事を教材にした「時代がよめる経済・ビジネス講座」

Media Coverage

  • インバウンド観光の重要性
    Date : 2014/03/14
    Publisher, broadcasting station: 日本銀行札幌支店
    Program, newspaper magazine: 「北海道・小樽の観光を考えるシンポジウム」
  • 北海道観光の国際化
    Date : 2011/11/26
    Publisher, broadcasting station: 北海道経済学会
    Program, newspaper magazine: 第 96 回北海道経済学会シンポジウム


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